Back in the Day Series: From Call Centre to Call Success

When I started my career in public relations, I never would have expected that the part-time jobs I held throughout high school and university would be the source of the skills I rely on every day in my professional life. I started my first ‘real’ […]

Stop Marketing to Millennials.

As a digital marketer, using “millennial” as a marketing target just doesn’t cut it for me. A diverse generation spanning 20 years is not an effective target that can be used as part of a marketing strategy. While there is no precise date range for […]