Welcome to Flying Camel

While most think climbing over 1,700 steps to be one insane mission, one camel is lacing up to climb Toronto’s most recognized landmark, the CN Tower, in support of the World Wildlife Fund.

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KBIS or Bust!

These Camels are excited to get their hooves out of the snow! This week we’ve been dotting I’s crossing all T’s and scurrying around putting out last minute fires. Our bags are packed and we’re ready to GO! (Well, packed might be a slight exaggeration.) Design and Construction Week, here we come!

ROAD TRIP: Vegas or Bust!

The first ever Design & Construction Week in Las Vegas is a really big deal.  Especially when one of our clients is the Kitchen and Bath Industry Show (KBIS), another is the National Kitchen and Bath Association (who owns KBIS and has exciting exhibit space) and another is Noritz America (exhibiting at the International Builders Show, the other part of Design & Construction Week). We camels will be heading to the Mojave Desert in about 11 days and to give you an idea of the prep that needs to take place we’re putting together a blog series titled Vegas or BUST!  Read more

Merry Christmas From Flying Camel

Is letterhead dead?


All the articles entitled "Is PR Dead?" can just move the heck over. I've got something a lot more trivial than that!

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Let's talk about your weight

No, this blog post is not be a commentary on the status of your muffin top.

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Notes from #BlogPodium


This past Saturday Jennifer Flores presented her 3rd annual @BlogPodium even in Toronto. Flying Camel was among the 250 bloggers, designers, PR pros and brand ambassadors there. Here's what we learned!

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Is the Canadian back in Molson?


While most of us were out and about on Canada Day long weekend celebrating being Canadian, Molson launched a new television spot.

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The Value of Video



If a picture is worth 1000 words, what is the value of a video? Video should play an important role in any content marketing strategy and producing high quality video might not be as arduous a task as you’ve been led to believe.

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Going Viral

Marketers everywhere are struggling to find new ways to link their brands to Internet sensations. Who wouldn’t want millions of effortless impressions? Well, it would appear that it’s just not that easy.

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Earth Hour: I will if you will!


No question, this seemingly endless winter has taken a toll. The mountains of snow, five inches of ice glued to car windshields, salt stains on new pants, and wet socks have all pushed us to our breaking point. But it could be worse. Imagine the last four months without the soothing hot showers and gas fireplaces we use to take the edge off winter's chill. Not fun, right? Well, these comforts come with a cost heftier than our winter snow.

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Free Speech vs. Mean Speech


One morning last week on CBC Radio Metro Morning, Matt Galloway and Jesse Hirsh (tech columnist), reflected on the recent retirement of Canadian tennis pro, Rebecca Marino. The announcement came as a shock to fans but after an on-going battle with depression, Marino is throwing in her racquet. Her decision to walk away from the sport she loved, she said, was fueled by negative comments she received online.

Why didn’t she simply shut down her computer to avoid the negative scuff you ask? Well, social media is an integral part of how we, as people, interact and communicate. For aspiring athletes like Marino, social media is a career essential according to Hirsh, and a necessary tool for build a fan base.

Incidents like this are all too common in the 21st century and they shine a light on the impact of social media. Social media has become an invaluable tool in our professional world, but in spite of its brilliance I often wonder; where is the line that separates free speech from mean speech?

- See more at: http://192.168.1.131/camel/blog.html#sthash.1MWeS2ci.dpuf

One morning last week on CBC Radio Metro Morning, Matt Galloway and Jesse Hirsh (tech columnist), reflected on the recent retirement of Canadian tennis pro, Rebecca Marino. The announcement came as a shock to fans but after an on-going battle with depression, Marino is throwing in her racquet. Her decision to walk away from the sport she loved, she said, was fueled by negative comments she received online. Read More:



One morning last week on CBC Radio Metro Morning, Matt Galloway and Jesse Hirsh (tech columnist), reflected on the recent retirement of Canadian tennis pro, Rebecca Marino. The announcement came as a shock to fans but after an on-going battle with depression, Marino is throwing in her racquet. Her decision to walk away from the sport she loved, she said, was fueled by negative comments she received online.

Why didn’t she simply shut down her computer to avoid the negative scuff you ask? Well, social media is an integral part of how we, as people, interact and communicate. For aspiring athletes like Marino, social media is a career essential according to Hirsh, and a necessary tool for build a fan base.

Incidents like this are all too common in the 21st century and they shine a light on the impact of social media. Social media has become an invaluable tool in our professional world, but in spite of its brilliance I often wonder; where is the line that separates free speech from mean speech?

- See more at: http://192.168.1.131/camel/blog.html#sthash.1MWeS2ci.dpuf


One morning last week on CBC Radio Metro Morning, Matt Galloway and Jesse Hirsh (tech columnist), reflected on the recent retirement of Canadian tennis pro, Rebecca Marino. The announcement came as a shock to fans but after an on-going battle with depression, Marino is throwing in her racquet. Her decision to walk away from the sport she loved, she said, was fueled by negative comments she received online.

Why didn’t she simply shut down her computer to avoid the negative scuff you ask? Well, social media is an integral part of how we, as people, interact and communicate. For aspiring athletes like Marino, social media is a career essential according to Hirsh, and a necessary tool for build a fan base.

Incidents like this are all too common in the 21st century and they shine a light on the impact of social media. Social media has become an invaluable tool in our professional world, but in spite of its brilliance I often wonder; where is the line that separates free speech from mean speech?

- See more at: http://192.168.1.131/camel/blog.html#sthash.1MWeS2ci.dpuf


THIS JUST IN:

KBIS, North America's premier showcase of what's new and noteworthy in the Kitchen and Bath industry, has announced its new PR and marketing affiliation for KBIS 2013. For the first time in KBIS history, a hybridized agency collaborative will lead all marketing and communications efforts.

At Flying Camel, we are thrilled to announce that we have joined forces with O'Reilly-DePalma in Atlanta, GA and Chicago,IL, White Good in Lancaster, PA and Modenus in Orlando, FL and London, UK to shake things up at KBIS 2013 in New Orleans, April 19th-21st.

The theme of this year's Kitchen and Bath Industry Show is EVOLVE, which we think speaks perfectly to the new direction of the show: as the Kitchen and Bath industry grows and adapts to the needs of today's consumer, so must KBIS. The KBIS brand has a legacy of innovation and creativity and it is our collective intention to bring about the next level of interactivity and connectivity to show attendees and participants. 

We are excited to be a part of such an energetic and talented team. Stay tuned for the lastest news from KBIS 2013!

There's A Group For That?

I remarked to a co-worker recently that there seems to be an organization or association for anything and everything these days. And today I was listening to the CBC, I know, how cultured am I? Truth is, CFNY wasn’t playing anything I liked. But I digress. So, as I was listening to the radio, they were discussing how a group in Calgary started Bow Tie Thursdays.

Founded by a trio of Albertans in the oil and gas industry, this social and philanthropic organization encourages bow tie lovers, both men and women, to rock a bow tie on the first Thursday of every month. Don’t think the fashionable festivities end here. Bow tie enthusiasts are encouraged to gather for breakfast or lunch and meet after work to share stores and yes, drink scotch. Even high-end retailer Harry Rosen came on board as a sponsor, hosting quarterly Bow Tie Thursday party’s (even Hugo Boss has participated!). Read more


$7 million Disaster or Genius?

Sometimes it doesn’t matter how much money you throw at a bad idea it’s still a bad idea. As one of my former Creative Directors would say, “A polished turd is still a turd”. That sentiment can certainly be applied to the new television ad by Chanel starring the talented (though, not in this spot) Brad Pitt. 

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Social Media Storm Coverage

If you’re like us, you’re glued to the media coverage of Hurricane Sandy; the world is holding their breath to see how the Eastern coastline and population will fare as this epic storm threatens widespread power blackouts, unprecedented storm surges and record damages. 

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Don't Hate the Font

Recognize these? A recent Mashable post sullied some of the most recognizable logos in the world by reinterpreting them with Comic Sans font. There's no doubt that Comic Sans is the most hated font. So, this got me to thinking, what would it look like if I gave some top Canadian logos the same treatment?  

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